Nike SP23 Community Storytelling Campaign
The Nike Global Brand Creative Spring 23 Campaign features the female and non-binary-led groups Native Women Running, Disabled Hikers, and The Honey Block, who have all bonded through movement. We tell the stories of these communities and their members to convey the importance of community and acceptance. Narrative work includes concepting, strategy, casting, pre- and on-set interviews, creating voice-over transcripts, pull quotes, and caption copy.
Agency: DLA Films / Director: Cynthia Angel / EP: Dominic Lahiff / DP: Eric Yue / Photographer OK McCausland / Design Director: Shannon Ross-Williams / Art Director: Jin Ryu / Narrative Lead: Marissa Gainsburg / Writer & Interviewer: Sabrina Hunt
Disabled Hikers. Portland, OR.
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Part I
Highlighting the PNW-based group committed to making the outdoors accessible to all through field guides, forums, and group events.
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Part II
Hiker Catalina Ritzinger tells us the impact Disabled Hikers has had on her connection to herself, to others, and to nature.
Native Women Running. Page, AZ.
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Part I
Highlighting the Page, Arizona chapter of Native Women Running, a community that encourages and inspires native women on and off the reservation.
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Part II
Runner Sierra Rain tells us how being part of Native Women Running has brought her closer to her ancestors, to her culture, and to the women in her community.
The Honey Block. Los Angeles, CA.
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Part I
Highlighting the BIPOC holistic wellness community, Founder Branche Foston tells us why wellness is social justice.
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Part II
Operations Director Cristal Esparza shares the importance of having a safe space for people of color to engage in cultural wellness practices.