Nike SP23 “Move Language” Campaign

For the Nike Global Brand Creative Spring 23 #FeelYourAll Campaign, we tell the stories of three women and their intrinsic reasons for movement — what we call their "Move Language." Narrative work includes strategy, concepting, casting, pre- and on-set interviews, creating voice-over transcripts, pull quotes, and caption copy.  

Agency: DLA Films / Director: Nuotama Bodomo / EP: Dominic Lahiff / DP: Eric Yue / Photographer OK McCausland / Design Director: Shannon Ross-Williams / Art Director: Jin Ryu / Narrative Lead: Marissa Gainsburg / Writer & Interviewer: Sabrina Hunt

Sarah Sapora

Xochilt Hoover

Tara Nicholas